VOICES OF TIME : INVOLUTION'S NARRATIVE UNFOLDS

As part of our mission to be a progressive fashion brand, INVOLUTION is dedicated to creating meaningful impact on a global scale. We aim to connect with cultures that are rich in significance and identity.

Through our lens of craftsmanship, artistry, and legacy, we strive to tell these stories authentically. Each detail is thoughtfully crafted to reflect both skill and intention, merging tradition with modernity to create pieces that resonate on a deeper level.

Each collection of our menswear styles and prints embodies this vision, bringing together our creative process and a profound respect for the cultures and narratives that inspire us. Our work is a testament to substance and significance, celebrating a timeless style which honours legacy.

Inspiration & Identity

The founder of INVOLUTION immerses in cultures rich with heritage, gaining authentic insight into their philosophies, artistry, and values. These journeys honour traditions and legacies, reshaping how fashion dialogues are expressed and received, not just in attire but through multifaceted storytelling.
Each culture visited enriches INVOLUTION’s narrative, allowing the founder to cultivate a deeper appreciation for the craftsmanship that defines each tradition. Through these explorations, INVOLUTION strengthens its commitment to craftsmanship, creating a brand that authentically honours and preserves the rich artistry and heritage found in diverse cultures.

Mark of Pharaohs

The "Mark of Pharaohs" campaign serves as a powerful foundation for the "Be Your Own Personal Legend" mantra, celebrating the legacy of ancient cultures while inviting individuals to embrace their unique identities.
Inspired by the Pharaohs, who embodied power and cultural significance, the campaign encourages wearers to honour their personal journeys and aspirations.

The Artisans

In Luxor, Egypt, generations of artisans have preserved the ancient art of stone carving, a craft passed down from the age of the pharaohs. Working with alabaster, granite, and basalt, they carry on traditions of careful shaping and polishing, bringing Egypt’s history to life through carvings of gods and pharaohs.
One sculptor, speaking to the founder, shared, "When we do the job right, that is when we are proudest. This isn’t just a job; it’s a legacy, a connection to our ancestors." For these artisans, each piece they create is a way to honour their roots and keep the art of their ancestors alive.

Funtasia

Funtasia operates in Luxor, offering young people the opportunity to learn essential life skills through creative, hands-on experiences. By combining the arts, music, and education in an interdisciplinary approach, Funtasia’s programs resonate with Luxor’s rich cultural heritage.
Supported by a global community of creative professionals, Funtasia mentors guide participants in projects that nurture self-expression, teamwork, and resilience. Through its growing community and unique methodology, Funtasia aims to foster a future generation of problem-solvers equipped with the confidence and skills to navigate life’s challenges with creativity and purpose.

Significant Landmarks

Mohammed at Abu Simbel - Rammesses II Temple, Ludovic at Valley of the Kings, CJ at Sphinx of Giza

Crafting Legacy: Where Tradition Meets Modernity

INVOLUTION’s Involve by Spirit and Divine Timing drops embody the core themes of craftsmanship, artistry, legacy, culture, and significance. Each piece is meticulously crafted to reflect the journey from tradition to modernity, with Involve by Spirit blending timeless craftsmanship with modern design, capturing a sense of avant-garde yet conservative, through its meticulous construction and attention to detail.
Divine Timing draws inspiration from precision and intentionality, with an architectural influence that emphasises form and shape in its design. These collections transcend traditional menswear, blending artistry and heritage to create pieces that speak to the enduring legacy and the art of self-expression.
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